The 2003 Royal Society Report on Environmental Pollution concluded that stabilisation would only be possible if the current level of global carbon footprints were reduced by 60% up to 2050 followed by a further 80% reduction leading up to 2100, this is not business as usual.

New EU 20:20:20 legislation will drive the market to enable EU countries to meet three new targets by 2020, to increase the share of energy generated by renewables to 20%, to cut total greenhouse emissions by 20%, and to improve energy efficiency by 20%. In the UK this is supported by the new Climate Change Act and Carbon Reduction Commitments directing 80% CO2 reductions up to 2050, here.

The Stern Report has quantified the opportunity and the size of the prize for enlightened organisations of more than £257bn by 2050 for low carbon products and services